99Designs Gig Creation Tutorial

Creating a successful gig on 99designs is essential for Nigerian freelancers looking to showcase their design skills and earn in dollars. In this article, we'll walk you through the process of setting up your gig, optimizing it for visibility, and attracting potential clients. By following these steps, you can increase your chances of landing projects and growing your freelancing business.

Understanding 99designs

99designs is a leading online platform that connects clients with talented designers for various projects, including logo design, website design, and more. As a Nigerian freelancer, this platform offers you the opportunity to reach clients worldwide. However, to succeed, you need to understand how to navigate the platform effectively.

Creating Your 99designs Account

To get started, you need to create an account on 99designs. Here’s how:

1. Visit 99designs.com.
2. Click on the “Sign up” button, usually found in the top right corner.
3. Choose “Designer” as your account type.
4. Fill in your details, including your email address and password.
5. Verify your email address through the link sent to your inbox.

Once your account is set up, make sure to complete your profile by adding a professional photo, a compelling bio, and links to your portfolio.

Building Your Portfolio

Your portfolio is crucial to attracting clients on 99designs. Here’s how to create an impressive portfolio:

1. Showcase Diverse Work: Include a variety of design styles and projects, such as logos, business cards, and web designs. This will demonstrate your versatility as a designer.
2. Quality Over Quantity: Focus on showcasing your best work rather than filling your portfolio with numerous projects. Aim for 10-15 high-quality pieces.
3. Use Real Projects: If you have experience working with clients, include those projects. If not, consider creating personal projects or mock designs for well-known brands.
4. Write Descriptive Captions: For each portfolio piece, write a brief description that explains the project, your design process, and the tools you used.

Creating Your First Gig

Now that your account is set up and your portfolio is ready, it’s time to create your first gig. Here’s a step-by-step guide:

1. Log in to your 99designs account.
2. Navigate to the “Jobs” section and click on “Create a Gig.”
3. Choose Your Service: Select the type of design service you want to offer, such as logo design or web design.
4. Craft a Compelling Title: Your gig title should be clear and descriptive. For example, “Professional Logo Design for Your Brand” is more appealing than just “Logo Design.”
5. Write an Engaging Description: Clearly explain what clients can expect from your gig. Highlight your experience, design process, and any unique selling points. Be sure to include keywords that clients might search for.
6. Set Your Pricing: Research other designers in your niche to set competitive prices. You can start with a lower price to attract clients initially, then gradually increase it as you gain more reviews and experience.
7. Upload samples from your portfolio that are relevant to the gig.
8. Finally, publish your gig and promote it through your social media channels.

Optimizing Your Gig for Better Visibility

After creating your gig, it’s crucial to optimize it to increase its visibility on 99designs. Here are some practical tips:

• Use Relevant Keywords: Incorporate keywords that potential clients might search for in your gig title and description.
• Update Your Portfolio Regularly: Keep adding new designs to your portfolio to show that you are active and engaged on the platform.
• Encourage Client Reviews: After completing a project, kindly ask your clients to leave reviews. Positive feedback can significantly boost your credibility.
• Participate in Design Contests: Engaging in contests can help you gain exposure and attract clients who may want to work with you directly.

Promoting Your Gig Outside 99designs

To maximize your chances of success, promote your gig beyond the 99designs platform. Here are some strategies:

1. Leverage Social Media: Share your gig on platforms like Instagram, Twitter, and Facebook. Use relevant hashtags to reach a wider audience.
2. Create a Personal Website: Build a simple website showcasing your portfolio, testimonials, and a link to your 99designs gig. This adds professionalism and credibility.
3. Join Design Communities: Participate in online design forums and communities where you can share your work and network with potential clients.
4. Use Email Marketing: If you have a mailing list, share updates about your work and include links to your 99designs gig.

Conclusion

Creating a successful gig on 99designs requires careful planning and execution. By following the steps outlined in this tutorial, you can set yourself up for success as a Nigerian freelancer and attract clients from around the world. Remember, persistence is key—keep refining your approach, learning from feedback, and continuously improving your skills to stand out in the competitive design market.